For Companies Who Want Their Members
To Do The Selling

Most member success happens inside your community…

But that’s behind closed doors
Sometimes even out of sight of other members!
This keeps you the best-kept secret...

We take member interviews and turn them into value-tainment media assets

Member Focused Media Helps You...

⬇️Decreases Churn

⬆️Increase LTV

⬇️Lower your CAC

⬆️Increase your Referral rate

🏖️Leverage you from content

⬆️Sign more Members

⬆️Increases Expansion Sales

Churn Decreases Below 5%

Industry Average Churn is 8%
MFM Average Churn is 4%
Highest MFM Churn is 5%

Owners Win Back >4hrs

Time required to DIY >40hrs/wk
Time required for owner to project manage >6hrs/wk
Time required when working with MFM ~2hrs/wk

Referrals Increase 15X

Referrals collected per member before MFM = 0.3
Referrals collected per member with MFM = 1.5

How Does It Work?

We use existing member interviews or manage new ones then create media assets you can use with your members and your market...

TOFU - Social Clips & Episode Ad’s - These Peak Curiosity, Drive Engagement, & Increase Consumption of Your Program.

MOFU - Your Own Digital Network - These Promote Authority, Demonstrate Expertise and Develop Know, Like and Trust between you and your community.

BOFU - Newsletters & Lead Magnets - This is all about results. For you, your leads and your members. Increase LTV by retaining members longer and having them spend more. Lower CAC by converting more raving fans and referrals.

Why Does It Work So Well?

It’s Tasteful. So members share and promote themselves. This achieves network effects and drives more referrals. Something hard to do when we exclusively market via Direct Response.

It’s Specific. So you can still showcase expertise and authority by providing a solution to a problem your audience is experiencing.

It’s Collaborative. Sharing the spotlight with your Members leverages your time back. Removing the owner as the bottleneck allows for more growth and strengthens the community and its members.

It’s Proven. This is marketing 101. Focused on storytelling that builds know, like and trust while overcoming buyers' objections, this approach facilitates referrals through word of mouth and has a compounding result over time… It’s not the shiny new ads hack, it’s the strategy with 100s years of data and best practices.

It’s Inspiring. Not only do other members get motivated and inspired by the stories of success and adversity in your own community, but so does your team. Your team will take immense pride in hearing the stories they helped create and usually share even more... Helping you attract A-grade talent.

Who's Doing This Well?

Alex & Leila Hormozi

Gary Vee

Steven

Taki Moore

Drive To Survive

The High Performance Podcast

The Professional Builder

You?

What To Expect

Plan To Win

Together we set the strategy of what success looks like and then plan the play-by-play actions we'll take on a week, month and quarterly rhythm together.

Prioritise & Execute

We take care of the day-to-day operations delivering to you a weekly status update and agreed media assets. With a dedicated personal project manager you'll be kept in the loop and can connect and contact us anytime.

Iterate & Improve

With each delivery and launch we'll debrief as a team. This is how we get better at our craft. We ask for your feedback so as we work together we both get better at delivering world class.

What You Actually Get When We Partner

In Short... We Build Your Content & Media Asset Empire

Here's a list of inclusions for each member spotlight (Usually completed weekly)

Top of Funnel

Social Media Clips/Reels
Episode Ad
Quote Cards
All inclusive of strategic calls to action

Middle of Funnel

Full length podcast episode
Full length You Tube episode
Full show notes and summary
All inclusive of strategic calls to action

Bottom of Funnel

Email newsletter
Lead Magnet
Aligned to your strategic conversion goal

Options To Work Together

Do It Yourself

Copy & Paste The Member Focused Media Method

All of it...

Team Structure
Communication Rhythms
Margin & Cash Conservation
Expanses & Cost Management
Interview Organisation
Guest Preparation
Automations & Sequencing
Interview Choreography
Questions & Interviewing Training
Gifting & Guest Management
Recording & Technology Set Up with Software Stack
Immediate Post Recording Process
First Cuts & Quick Wins
TOFU Process Playbooks
TOFU Templates, Tools & Editable Resources
MOFU Process Playbooks
MOFU Templates, Tools & Editable Resources
BOFU Process Playbooks
BOFU Templates, Tools & Editable Resources
Evergreen Content Strategies
Content Conversion Strategies
Tracking, Measuring & Reporting
Growth Playbooks
Ad Reads & Scripts
Intro Frameworks
Show Agendas & Scripts
Host Rotations & Upgrades
Relaxing Your Guest Exercises
Edits & Cuts Masterclass
Post Production Playbooks
Distribution Strategy
Distribution Automations & Assignments
Quality Control & Sign-Off
Show Strategy & Season Arks
Hiring & Role Scopes
Team Accountability & Inspections

Do It Together

Did you see what's included in the "Do It Yourself" option?

Well we manage all that for you.
You just turn up as the talent.
Easy, Stress Free.

FAQ's

Can this work with the marketing I’m already doing?

Yes. It's usually like adding fuel to the fire...
MFM will increase the number of creatives you're able to test.
MFM will increase the number of lead magnets you're able to give of people.
MFM will warm your audience and increase know, like and trust so your marketing to the heavy lifting of the sales for you.

Is this for Members or Prospects?

The Choice is yours.
You can use it however you want. They are your long term media and business assets that you own.
Add more people to your email list and convert more sales
While you also resell members with useful, valuable resources and insights.
Or just choose one audience for us to optimise for.

Do you distribute it or do I?

You distribute it, we produce it.
Use your email list, social accounts, podcast feeds to publish the content.
We'll iterate and improve things with feedback from you and your audience while also using our quality control checklist to produce the best media assets for you.

How much does it cost?

Between $4000 - $15,000/month.
It depends on your volume and detail requirements.
How many digital media assets and how much production and project management do you need from a partner like us?
We only work with people we have a genuine ability to help and therefore will tell you politely if we're not a good fit.

How long does it take to achieve results?

4-8 weeks.
But it depends...
On how quickly we can launch, the size of your distribution network and the definition of what success looks like for our partnership.
We'll initially look to get crystal clear on if we're optimising for reach, views, sales, clicks, ego, networking, etc, etc.
Once on the same page, our expectation is to get to success as quickly as possible.
BUT... We do prioritise sustainability and consistency over burnout and one season flashes in the pan.

What kind of results can I expect?

You can expect to make more profit and keep more money.
How?

Simple. You'll either be publishing these media assets to your members or your wider list and audience.
If you're targeting your members you can expect them to stay longer, buy more and refer more.
This decreases your churn rate and your CAC which therefore increases your LTV and Gross Profit Margin.

If you're targeting your list and external audience then you can expect them to sign more members at a lower CAC. This also increases your Gross profit Margin and ability to add more Expansion Sales.

Take a look at what your results could look like in the video below.

Case Studies & Examples

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For Companies Who Want Their Members To Do The Selling